Can you recollect the lunch & dinner menu, your mother made for you, about thirty or forty years before? It must have been a very simple fare but full of nutritional values. One thing that surely was missing from the menu was any kind of sweet dish. Common people enjoyed sweets only during festivals and special occasions like birthdays. If a child had a sweet tooth, at the most he might get a fruit or mango slice conserved in sugar syrup. However, all this was before the ‘Amul’ milk revolution in India. As milk production went up, milk processors started coming out with many new products. Major varieties of these happened to be very enticing kind of sweets. With better cold storage facilities, the availability went on improving. Even your street corner grocer, started stocking on these. Well! I am not complaining about the sweets any way. I have a sweet tooth myself. Why I have given this example at length is to illustrate how improved availability of a delicacy improves its popularity and skyrockets its consumption.